Sonys take RTFs, not DOCs. (They advertise that they take DOCs. What they mean is "our software will convert DOC files to formats our devices can read." Which Calibre can do for a lot more filetypes than Sony's proprietary software.) And Sony ereaders don't show the pictures on RTF files.
The Jinke brands (EZReader in the US; different names in other countries) and I think Netronix take DOCs in addition to RTFs, and they show the pictures. (There's other issues, price being high among them, and they don't offer touchscreen devices. But I really like the EZReader Pocket Pro.) And they natively support HTML so it doesn't need converting.
Many of the "small" brands offer a lot more filetype support than the "big" readers that are pushing connection to their ebook store much more than ability to load your own content.
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The Jinke brands (EZReader in the US; different names in other countries) and I think Netronix take DOCs in addition to RTFs, and they show the pictures. (There's other issues, price being high among them, and they don't offer touchscreen devices. But I really like the EZReader Pocket Pro.) And they natively support HTML so it doesn't need converting.
Many of the "small" brands offer a lot more filetype support than the "big" readers that are pushing connection to their ebook store much more than ability to load your own content.