Continuing discussion on a previous post...
What would make you take a chance with an unknown small publisher to purchase directly from them? Formats available, no DRM, payment methods, what? (Yes, I have a reason why I'm asking, no I'm not going to share it right at this moment. *vbg*)

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What sort of information would you like to have about formatting before buying? A note saying all HTML formatted files are valid XHTML, that sort of thing?
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Mostly I just look for what kinds of formats are offered. I buy .lit so usually it's not a problem for me to convert it and keep all of the formating intact. If I were buying other formats, knowing that sort of information would be good. For example, the HTML file I got from the publisher I mentioned, was some fancy IE file that had all the pictures encoded somehow. Great if you use IE for everything, but didn't open in Firefox and couldn't be converted as is for my Sony. For pdfs, knowing the size and what it's optimized for would be good. Samhain does two different pdfs - one for screen reading and one for Sonys. If you did end up DRMing stuff, knowing what software you'd have to have would be important. I've heard a lot of bitching about Adobe's Digital Editions and compatiblity.
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People who code only for IE should not be allowed on the internet. I'm just sayin'. Sheesh.
(And we're definitely not going to do DRM on any format. I'd hurt something if I did, given how much I bitch about it. *vbg*)
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