Continuing discussion on a previous post...
What would make you take a chance with an unknown small publisher to purchase directly from them? Formats available, no DRM, payment methods, what? (Yes, I have a reason why I'm asking, no I'm not going to share it right at this moment. *vbg*)

no subject
Because most publishers (like many companies) are listening to marketing people, who are screaming about theft and giving things away for free. They don't understand the economy of small scale (sell lots of items at a low price, as opposed to selling a few items at a high price) at all, which is what ebooks are and really should be all around.