Turning Pirates Into Customers

[elf]

I originally wrote this for Shane Jiraiya Cumming's blog a month ago, during his Grand Conversation about ebooks; it was posted there a month ago. The conversation is fascinating series with input from many authors and publishers, and I encourage people to go read it. (And try out his books; he's got a couple of freebies and a set of very reasonably priced ebooks at Smashwords.) This essay was intended to be "a blog post;" Shane wound up posting it in 3 parts because blog posts shouldn't be 4500+ words long. But since this is DW that allows *cough* 50k word fanfics in a single post, I'm posting it all together here.

( Part 1: Customers in potentia )

( Part 2: Sell something worth buying. )

( Part 3: Make them pay. )