Kobo joins forces with independent bookstores!

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Press release is here.

In partnership with the ABA, Kobo has developed a unique program designed for independent booksellers and their customers. Booksellers will be able to offer a total experience for their customers including a full line of eReaders, eReading accessories, and ebooks from Kobo’s catalog of nearly 3 million titles. ABA members will share in the revenue on every sale. The program includes valuable training, in-store merchandising, marketing, sales, and logistics solutions to help independents be successful. ABA members will also be able to offer ebooks directly to their customers online. Kobo expects to launch with the first 400 bookstores this fall.

As a Kobo owner and someone who avoids giving money to Amazon whenever possible, I am very, very pleased with this announcement.